Loyalty Blogs

Customer loyalty is an essential part of the success of the business- irrespective of the industry and business size.  From retail giants to small manufacturers, every business needs to adapt to new customer behaviours, dominated by the generation interacting with the digital world mainly using mobile phones.  

Customers today have no patience for poor experiences and may abandon your app permanently for a slight delay in loading. That is why using outdated and unoptimized mobile solutions for your loyalty program is a big no and leads to a higher customer churn rate. The secret is to create a custom-made loyalty program app for your business that caters to your target audience preferences and offers seamless loyalty experiences.  

In this blog, we will learn how businesses can unlock a wide range of benefits for business success by using a dedicated loyalty app.  

Rise of Modern Loyalty Apps With Changing Customer Needs 

Customers are still the king and winning their hearts is a must to unlock business success. Understanding them and adapting to their changing habits is the main ingredient to achieving long-term loyalty. Over the years, the growth of smartphone users has risen tremendously with increasing reliance on apps for online shopping.  

Research says more than 80% of consumers make purchases through their mobile devices and 27% of sales for retailers directly come from mobile purchases done through channels like social media, apps, and websites. This clearly shows how most of the customers today would prefer communication from brands through such channels rather than traditional email marketing approaches. The communication can be related to DMs, special discounts, surprise notifications and more. 

As there is a shift in customer behaviour, their perspective towards brand loyalty programs has also been different, making it harder for businesses to gain long-term customer loyalty. Gone are the days when customers were satisfied with basic rewards, offers, or occasional coupons.  

For a rewards program for businesses to be effective, it needs to be accessible across multiple channels and offer a personalized experience. Businesses must focus on adapting to new mobile shopping trends, integrating new communication channels, and providing more customized and accessible loyalty programs to fulfil evolving customer preferences. 

How the Right Loyalty Program App Can Drive Customer Engagement? 

Loyalty programs encourage shoppers to return to brands over and over by offering perks and incentives like special discounts, sales and free goods to build customer loyalty and foster long-term relationships. 

Here are some of the ways that show how a well-planned loyalty program app can do wonders to engage customers in the right way- 

• Keep Customers Engaged & Boost CLV 

Unlock the power of an easily accessible loyalty program on mobile apps to keep customers engaged and invested even when they are not currently making a purchase. Keeping the user experience fun and easy will be beneficial for customers, as it plays a huge role in boosting repeat purchases and long-term emotional attachment, leading to higher engagement and an increase in CLV.  

• Set Yourself Apart from the Competition 

A good loyalty program with a dedicated mobile app will help to identify and communicate your USPs to customers, enabling your business to set itself apart from the competition.  

The best thing about using the mobile app is that it not only differentiates your business from the competition but offers engaging experiences with gamified challenges and boosts customers’ interests through push notifications.  

• Create Targeted Campaigns based on Customer Data 

Another big advantage of using a loyalty program is that it helps in gathering customer data, which enables businesses to create customized campaigns. The mobile app helps in connecting with customers and meeting the goals of your omnichannel marketing strategy.  

From insights collected from customer data through in-app profile completion and offline purchases, businesses can gain access to relevant information about their customers’ shopping habits and preferences. This allows them to build personalized and targeted offers on the rewards program, to make it a success and achieve a higher retention rate.  

• Fine-Tune Program to Boost Revenue 

Go for the personalised plan by making use of the available data stream to update the loyalty program to create more appealing and engaging content. Whether it’s about exclusive app-based loyalty programs or omnichannel programs, customer insights can be used to create a tailored program, which helps in unlocking successful marketing opportunities for better growth.  

• Offer Experience-based Features 

Using a native mobile app for your loyalty program will help in brand recognition, which gives a unique feel to the program and full structural and creative control. Unlike digital loyalty cards, apps will offer a wide range of features like AI-based solutions, gamification elements, etc. along with better customization options through reviews and surveys.  

They help by offering experience-based features like challenges, quizzes, games and high-engaging community content, which is essential for modern loyalty apps. Another benefit is better customization where in-app features can be added, improved and modified based on feedback. Push notifications such as surprise messages, tips and birthday coupons act as a great way to keep customers engaged and boost brand affinity.  

As we can see using a loyalty program app can offer huge benefits to businesses, which help in increasing customer loyalty and ensuring long-term growth. Additionally, integrating third-party applications becomes quite easy with native loyalty program apps, which help in offering more robust features. Research shows an increasing rate of loyalty apps that can connect with smart devices like smartwatches.  

Final Thoughts 

After going through the blog, we are now aware of the increasing need for using tailor-made loyalty programs for businesses to gain success and win long-term customer loyalty. Ensure that you go through the benefits your business can unlock with the help of a good loyalty program app.  

Known as a reliable enterprise loyalty software, Novus is a perfect choice to help your business elevate your loyalty experience with a robust set of features and offerings exclusively made for your customer needs. Novus is backed up by its parent company Clavax, a renowned app development company that has years of expertise in building custom software development services for businesses across several industries.