Customer loyalty is an essential part of the success of the business- irrespective of the industry and business size.  From retail giants to small manufacturers, every business needs to adapt to new customer behaviours, dominated by the generation interacting with the digital world mainly using mobile phones.   Get Started Customers today have no patience for […]

Loyalty programs are not just about earning reward points. If they don’t offer bandwidth for redemption options, you offer a poor value proposition to the customers. With winter approaching and holiday season knocking, many flyers will be on the lookout for a highly rewarding Air Miles credit card loyalty program. The big question is—do customers […]

In today’s fast-paced business landscape, companies often struggle to gain the attention of their customers and retain them for a longer time. Business owners look for investment options that promise a high return on investment (ROI) and a well-planned loyalty program is one of the best long-term investment methods that can yield higher returns over […]

The retail landscape is dramatically changing day by day, with rapidly changing consumer shopping habits. Once upon a time, retail spaces were teeming with social hotbeds where shopping was a communal experience. However, times have changed, and consumer expectations have been irrevocably changed because of digital technology and the pandemic. Today, there is a growing […]

As we have witnessed technological advances in the retail sector over the years, consumers’ behaviour has also changed tremendously. The outlook for consumer spending remains uncertain, but we know that the economy is recovering and technological innovations are reducing costs, enhancing productivity and improving the customer experience.   Get Started We will see more and more […]

Modern customers spend a lot of time researching the brands they want to purchase from. They are hard to attract and even harder to onboard. Customer loyalty is a far-away dream in such a scenario. AI integration in the security and loyalty landscape has brought another challenge to the surface. Mere communicating the idea to […]

Living intoday’s hypercompetitive market, brand loyalty is often considered the holy grail of any business. Brand loyalty is when customers consistently choose your brand again and again over competitors. However, the big question is whether loyalty is a one-way approach. You may have observed a growing gap between customer dedication and brand reciprocation. This imbalance […]

Irrespective of the industry you are working for, gaining customer loyalty is not just an option but an essential aspect to drive revenue growth and increase repeat business. However, many often overlook airport rewards programs, making them lose the opportunity to transform travellers’ experiences and build brand loyalty.          Get Started If you are neglecting airport […]

Undoubtedly, we can agree that brand ambassadors play a huge role in the marketing services of retailers today. Whether these are existing customers or employees, brand ambassadors are essential to help your brand expand its reach and save lots of dollars in marketing. They can help make your brand more valuable and relatable by sharing […]

Change is the only constant. There’s a massive change in how new-age customers perceive gifting. Gifting culture is nowhere near saturation but has evolved with time. From gifting physical gifts to shifting to online gift cards, one thing that has remained unchanged is the spirit of gifting.    The online gift card market is huge, and […]