In the digital age, brands have been basing their marketing strategy on a newly discovered & implemented AIDA model. An excellent working model which covers each step of a consumer’s buying journey. As a marketer, we can completely understand the frustration of losing upon a well-nurtured lead that was seeming close to conversion and that […]

According to a statistic, it costs five times as much to attract a new customer than to keep the existing one! Every small business has two major goals in the inception phase. One is to have enough customers onboarded and another one is to stay within budget, that’s the reason why small businesses should opt […]

Businesses today need loyalty marketing to keep the customers bonded and the network expanding its reach every day. Brands around the world are realizing the importance of having brand loyalty programs integrated, especially after the 2020 pandemic disrupted the market. Having a loyalty business model is now the need of the hour and integrating a […]

It’s the age of crypto leading the race, where blockchain governs every bit of the movement with wide-scale technology adoption across services. Setting extreme transparency across various transactions, Blockchain is here to stay, sometimes as the right solution to cyber-security or simply an organized system to manage a process. While customer loyalty rewards programs have always been […]

The answer to above question is simply Yes!!! Rewards program can and do build customer loyalty. It gives a personal touch and makes your customers feel special which further leads to retention and then conversion

“88 percent of Americans say that they would prefer to be incentivized or rewarded for sharing their product recommendations on their social media as well as to their family and friends”. Customers are always willing to share a positive word if they get great experience on their purchase or services offered. You might have not […]

Customer Experience is by far the most imperative parameter to predict business success and when we’re talking about a small business that either has just started or striving hard to survive in the tough competition. Heard about key performance indicators? They are the critical indicators of progress toward an intended result. So, KPIs can provide […]

Give your customers the flexibility of payment at checkout, attract the new customer base and increase customer loyalty with Buy now Pay later program. Use this powerful weapon to make enduring relationships with customers and foster growth

There’s no doubt on the fact that customers simply love rewards. Delivering the best suited customer experience is the leading aspect of running any business and the most impactful way to retain customers in the long run. Rewarding customers on their special occasions is also a great way to keep customers glued to a brand […]

Give your customers the flexibility of payment at checkout, attract the new customer base and increase customer loyalty with Buy now Pay later program. Use this powerful weapon to make enduring relationships with customers and foster growth