We all know that customer loyalty plays a very important part in the success of any business irrespective of the industry type. As compared to customer acquisition, retention of customers is quite cheaper and also helps tremendously in delivering higher ROI. Additionally, it is hard to acquire new customers every time but you can keep […]

Maximizing CLV is quite a buzzword these days and why not, it’s the only business goal one must consider in terms of accelerating business outcomes. Business owners are regularly finding better strategies to create value for their customers. Measuring the customer lifetime value is generally associated with having a customer retention program in place, but […]

Loyalty programs are becoming an essential part of every business sector to win customers’ hearts and retain them for a longer time. It is not new for the airline and hotel industries! Back in the 1980s, American Airlines introduced AAdvantage, one of the first travel loyalty programs, and soon after, hotel chains followed by coming […]

We all know customers are bound to come and go, but as a business owner, you would want them to stay as long as possible. Irrespective of which industry you belong to, customers are the backbone of any business. Without customers, your organization will lose its purpose! In the competitive world of business, attracting and […]

It’s the time when we are experiencing a sharp rise in pricing of everything from raw materials to end-consumer services and it’s the hardest thing to tell your customers. But, turning to reality, inflation affects most aspects of the economy and absolutely no business is immune to it. What exactly is the inflation chart? Let’s […]

Having an effective customer loyalty strategy is essential to win customers’ hearts and make them choose your brand over competitors again and again. Having the right information about the right people i.e. your customers at the right time is what you need to plan a loyalty strategy. Many marketing professionals struggle to understand users’ behavior, […]

Season sales make a great profit, and both brands and customers benefit from the same. For the customers, it’s a superb option to shop for smart deals and discounts, and for the brand it’s a great chance to get their products sold in one go, catering to the highest footfall. Seasonal sales, offers, etc. play […]

Irrespective of which industry you belong to, gaining customer loyalty with a boost in sales is what every business look for! However, with stiff competition in the market that offers similar services like yours, it can be hard to make a presence and gain a competitive advantage. That is why a well-planned strategy that understands […]

Just like the earlier recession wave which shook the entire world, we may be under another wave of recession super soon, and why do we say that? There are numerous concerning financial and economic statistics which bring in a relatively higher probability that the world is heading towards a recession. Though the intensity isn’t predictable […]

When it comes to giving a gift to your colleagues, friends, or families, many of us find it quite challenging to give something that they will like. As a consumer, there is always pressure to get the right gifts for someone you care about. Similarly, eCommerce brands struggle a lot to meet the needs of […]