We know that the loyalty landscape across all industry verticals has transformed over the years and is now flooded with meaningless points programs. Many leading businesses have implemented the most basic as well as advanced loyalty programs built taking reference to the copies of successful programs. In this over-saturated market of loyalty programs, many overlook […]

Every business love customers who purchase frequently from them but what about the ones that help to promote and represent their brand to others, they adore them! Customers who just love your brand will go out of their way to provide free marketing for the brand. Identifying these brand lovers or ambassadors can be tough […]

In a world where competition is inevitable, standing out becomes a necessity. For most of the brands around, the main aim would be to find better ways to foster customer engagement and maximize a brand’s potential to drive smarter revenues. Executing marketing campaigns is one way to promote the business on multiple platforms. But people […]

The eCommerce world is highly competitive as customers have infinite choices when it comes to the brands they wish to associate with. If you are new in the market, making a place in this business era can be quite tough without the right set of marketing campaigns. Gaining a competitive advantage is possible only when […]

Living in the data-driven world, businesses need to collect data to understand their customers’ needs precisely for more relevant offerings, which eventually will lead to a higher customer retention rate. The first step is to find out the best ways to collect customer data and use them effectively. A customer Data Platform (CDP) is a […]

Every business model relies on channel partners and secondary sales channels. From big distributors, sub-distributors, and wholesalers to retailers and then end consumers, the distribution networks operated and owned by large FMCG companies depend highly on their channel partners. Building a good relationship with your channel partners is essential for your business success and to […]

Digital gift cards are offered by many businesses and that might include your as well! This can be a way to reward employees, incentivize partners and pave a way for rewarding the customers as well. Gone is the classic era when physical gift cards carried at most importance, it’s a digitally evolved century where paper-intensive […]

The online shopping experience is a traditional aspect, customers now require a step more to it. Omnichannel connectivity or staying connected with a brand through multiple mediums is one of the greatest strategies we can fix in. Customers today are willing to have a similar level of communication with a brand whether they are visiting […]

Living in the digital world, we rely on different online businesses to complete our day-to-day tasks. Many eCommerce brands are struggling to grab the attention of their hard-earned customers and that is where a well-planned loyalty program for your retail business is a must. Online shopping has never been this competitive! To make sure that […]

Amongst the tons of marketing tactics to be considered, implementing loss aversion bias is an excellent option to enhance customer experience. When we’re talking about starting out a successful marketing campaign, as a business it’s important to know what your customers want. Every customer, every single day makes choices and they have certain parameters to […]