With rising competition in the market today, many eCommerce brands are struggling to find out customers that are loyal to their business. One of the major issues faced by the eCommerce industry is still cart abandonment, costing $18 billion every year. Most businesses are investing in strategies to attract prospects, generate leads & guide customers […]

Building a strong connection with your customers is not essential to boost your business growth but also to retain them for a longer time. Talking about the manufacturing sector, all the goods are sold through different channels such as suppliers, retailers, distributors, and eCommerce websites. This leads to poor connection between brands & customers, resulting […]

Loyalty programs are gaining huge popularity for several businesses across the world and are no longer restricted to big players in the market. Small startups and local businesses are also making use of loyalty programs to increase retention and revenue. Irrespective of what industry you belong to, brands across the globe are adopting new loyalty […]

Winning your customers ‘hearts is essential if you want your business to succeed and gain a competitive advantage in the tough market. Loyalty programs are gaining huge attention in several industry sectors to help businesses retain customers and gain maximum positive outcomes. Talking about the automotive industry, many car manufacturers, dealerships, and repair services owners […]

A well-integrated technological stack is necessary for providing effective customer support, as well as service representatives working behind the scenes to make it happen. Brands must choose the most adaptable and compatible partners and integrate them strategically in order to properly cultivate a “customer loyalty” tech stack that helps their support team shine. This will […]

It is often said that luxury brands cannot run promotional campaigns as it may impact the brand image adversely. But, is it true? Sales promotions can act as a double-edged sword for luxury brands, which can have both favorable impacts as well as bad consequences, if not executed perfectly. They can increase sales but such […]

Thousands of loyalty programs are being launched every year but not all of them are successful! As for the fact, we know that retaining an old customer is worth more than acquiring a new one. However, making your loyalty program work takes a lot of research & well-planned strategy with the right expertise. Our main […]

Customers today need hyper-personalized experiences when they associate with the brand! In this highly competitive space, businesses cannot survive and stay ahead of the game unless they make use of the latest technological advances and cutting-edge innovations to support their marketing and promotion efforts. As the demand for local experiences grows, location marketing is the […]

Your client retention plan will be expensive if it relies on buying loyalty through incentives, rebates, or discounts. These days, it may also imply that you’re sacrificing something priceless, namely your relevance. It’s due to marketing’s “integrity phase,” as we’ve come to know it, is passing. It was founded in part on the idea that […]

Ecommerce is a turbulent sector, from issues emerging at the time of the pandemic, to delays in shipping, privacy breach and continuously rising inflation. The e-commerce marketers already have their strategies laid up. Every hurdle in the row can add some pressure on your working e-commerce business, with the constant flipping customer demand paradigm. The […]