The peak buying season is almost here but this year things might be quite different. Considering the current situations like how inflation, supply chain woes, and increasing acquisition costs are affecting the shoppers’ behavior, brands must keep the focus on these things as they prepare for Black Friday and Cyber Monday (BFCM). This time of […]

The peak buying season is almost here but this year things might be quite different. Considering the current situations like how inflation, supply chain woes, and increasing acquisition costs are affecting the shoppers’ behavior, brands must keep the focus on these things as they prepare for Black Friday and Cyber Monday (BFCM). This time of […]

Halloween is around the corner and pumpkin season has been in full swing. With the holidays approaching, people are quite excited to shop and plan fun Halloween activities with their families and loved ones. This is not just a good time for families but also the retailers to make an impact through the right customer […]

The customer experience is improved through SSO Single Sign On. Customers may access all of your platforms using a single authentication process with it. You can sign up using your email address, mobile number, or social media account. By providing each of your customers with a unique identification in the form of a token or […]

Living in the new era of digital innovation, technologies are transforming the way businesses work with enhanced customer experiences. AI and machine learning are becoming the latest trends that help brands encourage customer loyalty. Every business is on a mission to achieve a higher level of customer satisfaction, which is helpful to attain loyalty. Marketers […]

With increasing competition in the retail market, business owners are struggling to attract and retain their customers cost-effectively. Driven by new and smart digital technologies, customers today expect an enhanced shopping experience with hyper-personalized interactions. To make a difference & stand out from competing brands, marketers must think & act differently. Sending personalized communications and […]

We know that brick-and-mortar retailers have built customer relationships locally based on one-to-one interactions. Though some have become quite successful, relationships built only on in-person interactions are not scalable in the long run when you need to cater to several customers at a time. Additionally, unexpected situations such as the global pandemic or the shift […]

Winning customers ‘hearts and making them satisfied is one of the most important aspects of any business, which eventually helps to keep customers engaged with your brand for a long time. For this reason, many organizations are making use of Premium Loyalty Programs to reward customers with special benefits & offers for being loyal, thereby […]

We all know the growing importance of loyalty programs in almost every business sector and the role they play in attaining positive business goals. With the rise of loyalty programs, the case of fraud in loyalty programs has also increased tremendously. Research conducted in recent years says loyalty program fraud has increased by up to […]

Customer satisfaction is crucial for the success of every business. With increasing competition in the market, it is becoming difficult to keep customers engaged with your business for a long time. The more positively a business engaged with its customers, the more referral companies get. This happens in the case of the healthcare industry as […]