With the increasing demand for loyalty programs in the marketing sector, there is a growing concern regarding customer loyalty fraud. This means more and more loyalty programs are becoming an attractive target for digital fraudsters. Though loyalty program fraud is not a new thing, we must find an effective way to make your loyalty program […]

We cannot deny the importance of customer loyalty for businesses that are struggling to make a place in the competitive era. For this, businesses put efforts to make customers aware of rewards by using a wide range of tempting rewards. However, they often forget about the redemption experience that they are offering to them, which […]

Winning customers’ hearts is becoming difficult every year for businesses due to stiff competition in the market. Rewards and incentives act as an effective way to incentivize customers in their journey and make them choose your brand over competitors. From delivering extraordinary customer experiences to acquiring new customers to brands rewarding customers to gain the […]

Many eCommerce brands are struggling to attract new customers and retain existing ones in long run due to the highly competitive business world. The marketing team of eCommerce businesses is finding themselves in a very difficult situation as they witnessed an increase in demand for new customers from paid acquisition channels in the eCommerce sector. […]

With the stiff competition in the eCommerce world, getting new customers is always a struggle for many business owners. As we have witnessed a huge rise in acquisition costs, businesses are looking for a smart and scalable way to increase their customer base and boost sales every month. Recurring revenue business models are used by […]

With stiff competition in the business market, customers now have several options when it comes to the business they want to associate with. Providing a seamless and wholesome loyalty experience can be a great way to build connections with customers and make them come back again and again. Whether you run a small business or […]

As we move towards digital transformation, businesses are evolving to meet ever-changing customer needs with robust digital solutions aligned with the latest technologies and innovations. With increasing competition in the business world, loyalty programs are becoming essential to draw the attention of customers with relevant rewards & retain them for a long time. Research by […]

Happy customers are what every business look for and loyalty programs play a significant role in retaining your loyal customers for a long time. Many businesses are making use of dedicated loyalty programs that can help increase average basket size and repeat sales for brands. However, single-brand loyalty programs have few limitations making it not […]

Happy customers are the most essential part of the success of every business. To achieve this, you need to stay connected with them with the help of relevant promotions and important updates about their purchases. Reaching out regularly is not only important to boost brand loyalty and build long-term customers but also to address any […]

We know that almost every consumer loyalty program is designed based on currency, which means they inherently house a financial liability and have a material impact on the brand’s balance sheet. When the loyalty program issues the program’s currency to program members (i.e. points, miles, credits, cash rewards, stars, etc.), the brand incurs liability for […]