The idea of brand loyalty hasn’t changed over time, but a brand’s strategy for retaining customers does. Customer loyalty is shifting to companies that use more accurate customization to provide excellent customer experiences. Brands that identify customers across all touchpoints are the ones fostering successful loyalty, regardless of whether a brand engagement takes place online, […]

With the year 2022 coming to an end, brands are looking for ways to make themselves stand out & win customers’ hearts over the competitors. Research says that brand messaging and upper funnel marketing are directly driving 30% of the paid search and the other 30-60% is driven by non-marketing factors such as seasonality, loyalty, […]

As we are aware the retail industry is one of the most competitive sectors in the business world, many stores often struggle with inventory gluts and look for options to clear excess stock without much loss. After the recovery from the COVID-19 outbreak, the impact of the Ukraine assault and other unprecedented challenges appeared forcing […]

With growing competition in the business market, building customer loyalty is becoming the need of the hour to grow a business, irrespective of the industry they are dealing with. A loyal customer is the real asset of the organization as there is nothing like a repeat customer when it comes to measuring business growth. When […]

Loyalty is more important than ever for every business, irrespective of which industry they belong to. With thriving competition in the business era, it is essential to understand that every customer is unique. When it comes to the creation of a loyalty marketing strategy, the business should be aware that customers have unique needs, preferences, […]

Living in the competitive business era, brands are struggling to make a difference. Talking about the retail media landscape, retailers must compete to capture a loyal customer base that chooses their brands again and again over the competitors. Building a retail loyalty program that is driven by exceptional personalization is one of the crucial steps […]

We live in a highly competitive business era where brands are struggling to win customers’ hearts and make them choose you again and again. Loyalty platforms act as a helping hand to acquire new customers as well as retain existing ones. With the increase in the adoption of loyalty solutions, loyalty marketing is also gaining […]

We know Christmas is near and everyone is excited about the holidays. Yes, the most wonderful time of the year is almost here! Snow covered the ground, pine trees covered in lights, stockings hung by the chimney, and all the glitters. There’s a lot to be excited about in holidays and that goes double for […]

As we witness increasing demand for member benefits programs, more and more brands are making use of loyalty programs that provide third-party offers to their members such as discount movie tickets, gift cards, accommodation, experiences, and lots more. However, brands struggle a lot to leverage third-party aggregators and best serve their business goals. With the […]

Everyone must be aware of Apple’s recent updates on iOS 16 that are heavily centered on data privacy. This new update comes with many new features focused specifically on personalization that will transform the way users experience iPhones. Customers have become more protective than ever when it comes to the brands they interact with and […]