Customer loyalty is a buzzword in the retail sector. Financial institutions like- banks and credit unions are fledgling big-box retailer players in the retail marketplace. There is huge competition among them to build loyalty among their customers because digital banking and fintech companies have made it easier for customers to search and switch to new […]

With stiff competition in the business world, brands need to know how to target the right audience & promote their services in the right way. If you are new in the market, promotion is one of the most critical processes in marketing to reach your audience and help you focus to attract the right set […]

Referral incentives encourage clients to tell their friends about your company. A reward is given to the consumer who made the referral when the person they recommended made their first purchase from your company. These initiatives attract a consistent supply of new clients while converting existing clients into brand ambassadors. With a carefully thought-out referral […]

With stiff competition in the market, businesses are struggling to retain customers and win customers’ hearts. Delivering a good product or service is no longer sufficient to have a strong customer retention strategy. Customers today have high expectations with too many options available in the market when it comes to the brands they want to […]

Gaining customer loyalty is one of the most essential aspects for every business, irrespective of the industry type they belong to. With the new technological innovations, loyalty programs are progressing and meeting customer expectations with ease. The possibilities of blockchain and NFT loyalty have also expanded and are becoming one of the most exciting innovation […]

A company’s growth is mainly because of its loyal and long-time customers! Loyal customers are the ones that return to brands and spend 31% more than new customers. The research also says even a minimum of a 5% increase in customer retention can lead to a 25% increase in profit. However, winning customer loyalty is […]

Loyalty campaigns are becoming an essential part of every business to encourage their customers and keep them engaged in the long run. Customers today now look for new ways to earn reward points, bonuses & benefits. To attract customers in the age of distraction and full of competition, brands must focus on unique loyalty strategies […]

We all know the power of word-of-mouth marketing as we tend to consider & buy products that are being referred to us by our friends or family. We have a habit of asking our inner circle for a referral while searching for the thing to buy. Referrals can act as a great way for brands […]

Industry Food & Beverages Genre Coffee Shop Brand Website Starbucks Coffee Company Loyalty Program Website Starbucks® for Life (starbucksforlife.com) Overall Score 8 out of 10 Location 35,711 (2022) Verdict  The renowned coffee chain, Starbucks come up with Starbucks for Life game at the end of every year that gives their customers freebies, discounts, and a […]

In addition to the standard objectives of increasing client lifetime value, lowering churn, and maintaining high levels of customer acquisition and retention, 2022 appears to have given loyalty marketers a whole new set of challenges to face. As more businesses decide to include the best business loyalty program in their services, competition in the loyalty […]