Today’s generation of customers has less brand loyalty than the previous generation and it is estimated that 78 percent of customers are not loyal to any particular brand. Therefore, it becomes more important for banks and financial institutions to make an effort to deliver the best rewards and deals to consumers and win repeat business. […]

In 1952, Colonel Harland Sanders opened the first KFC restaurant in Utah and today they have over 25,000 KFC outlets in 147 countries and territories in the world. It is the world’s second-largest fast-food restaurant chain specializing in fried chicken. With the increasing digital orders, KFC has launched a gamification-based “Reward Arcade Program” after scrapping […]

In this thriving digital world, brands and businesses are in a race to attract and engage more customers. Every brand and business create its own unique marketing strategy to engage customers, increase revenue, and grow its customer base. However, today’s customers easily switch to other brands more frequently due to the sheer number of choices […]

In loyalty programs, customers earn points in the form of coins for the money they spend with the brand or business. Loyalty programs should encourage customers to keep purchasing to unlock new rewards and to get better surprises and delight with the brands. It works well for regular customers who shop regularly and receive appreciation […]

We live in the world of competition where businesses are struggling to make a place and win customers’ hearts. Finding loyal customers is one of the essential tactics to ensure the success of your business. However, you need to set up a robust loyalty, which is unique and offers exclusive loyalty rewards that your target […]

By boosting frequency, increasing basket size, and encouraging repeat purchases, loyalty programs assist revenue growth. There is plenty of data to suggest that loyalty program offers management platforms are important drivers of revenue growth for the companies that manage them. Yet, merely having a rewards system in place does not result in higher profits for […]

In this age of digital marketing, influencing your customers and winning them is incredibly challenging for banks and credit card unions. Customers’ mail and message boxes are constantly bombarded with plenty of offers and promotional messages. Banks and credit unions have been known for their aggressive marketing tactics and their ability to convert customers into […]

Are you struggling to attain profitability with your business? If you want to do a more profitable business, then it is essential to focus on improving the loyalty of your customers. Do you know it costs five times more to acquire a new customer than it costs to retain an existing one? Therefore, it is […]

Engagement is the key to a successful loyalty program. We all know the level of engagement and fun that games deliver since our childhood. Today, marketers create a great opportunity for brands and businesses to utilize game-like mechanics to create stronger connections with their customers. Gamification is a great way to build excitement, engagement, loyalty, […]

Today’s businesses and retailers can’t underestimate the value of a loyal customer. Customer acquisition costs are rising, and competitors are always spreading their wings to attract competitors’ customers. Building a strong cadre of customers who value your brand above all makes a huge advantage. Blockchain loyalty programs allow businesses and companies engaged in eCommerce, FMCG, […]