The infamous crossroads where every business owner stands is whether to spend more on lead generation or build loyalty to retain old customers. It is always more tempting to spend more on attracting new customers through different marketing efforts. Reason? market pressure and competition. Just because your competitors have set a huge purse for marketing […]

Generic is the word you need to stay away from while crafting a loyalty program for your business. There are many successful loyalty programs in your industry, but that doesn’t mean they will work for your business as well.    Having that extra edge or a quick spin in your loyalty program is the key. Modern-day […]

eCommerce loyalty programs have gained huge popularity in recent years. With an increasingly competitive market and the growing importance of customer loyalty, online retailers are struggling to offer unique rewards that are valuable and relevant to their loyalty programs. As 2023 comes to an end, eCommerce brands are looking for the latest trends for the […]

Are double-sided referral programs a two-way success or just a temporary bubble?  Referral marketing isn’t something new to the e-commerce sphere, nor the referral benefits. What is surely new is the two-way referral programs that have emerged as an effective customer acquisition and retention strategy.    As an e-commerce business, a few questions never leave your […]

Around 57% of restaurants incorporate rewards and loyalty programs, while 41% of consumers admit that loyalty programs make them buy from restaurants. The past few years have changed the touchpoints that ensure customer loyalty in the dining sector. Restaurants must serve more than delectable dishes to outshine the other players in the market. It isn’t […]

Living in today’s competitive business world, organizations often struggle to bring customers across the globe closer to one another. The only thing that can help is the art of effective marketing, which focuses on both individual bonds and cultural understanding. Using a one-size-fits-all marketing approach will not be quite effective as every customer is different […]

In today’s digital world, customer loyalty and retention play a significant role crucial to help businesses thrive. As the traditional approach of price and quality offerings no longer helps to attract and retain customers, businesses must now focus on reimagine customer loyalty where consumers expect personalized services, valuable offerings, relevant rewards, and more. To cater […]

The biggest retail event of the year is over, and it has left e-commerce businesses with a big challenge: customer retention. With lucrative offers, mind-boggling deals, and huge marketing spending, you must have onboarded a good number of new customers. With that surge, there are significant odds that these new customers will turn out to […]

We are hardly three weeks away from Black Friday Cyber Monday (BFCM 2023), and it’s safe to assume that endless hours have been spent streamlining lead engagement and setting up the right communication flows. As an e-commerce business owner, you must be geared up to make the most of this high-stakes shopping season. Before we […]

Having a loyalty program for a business is no longer an option, but a mandatory step to build and nurture a dedicated customer base. However, building a successful loyalty program with a unique edge takes experts’ guidance and a well-executed plan to meet evolving customer needs and market demands. Go beyond points and rewards to […]