US retail sales have seen a hike of 3.1% this holiday season, with a whopping rise in online sales. With a flush of holiday offers, deals, and discounts, businesses are likely to see a massive influx of new customers. The only fear that looms over their heads is what will happen if these new customers […]

We all know the importance of loyalty programs in every business irrespective of the industry to retain and engage customers for a long time. Many brands use free loyalty programs but in McKinsey Survey 2020, it was found that paid loyalty programs spend 60% more with a brand than non-members while that figure was only […]

Loyalty programs are becoming more important than ever for small businesses in the current business market. The shift to online commerce during the pandemic outbreak has made every customer prefer digital shopping over physical stores. Undoubtedly, the competition to offer exceptional experiences for these customers is fierce. In this hyper-connected world, retaining customers can be […]

Almost every business puts great effort into pre-purchase marketing and providing the best experience to its customers. The one aspect that goes completely ignored is the post-purchase experience. Let’s face it—retaining customers is far more difficult than acquiring them. After spending a good amount of money on attracting customers through offers and discounts, retaining them […]

We know there’s nothing quite like Christmas & the most wonderful time of the year is here with holiday cheer spreading around the corner! Lights are twinkling during holidays & businesses are getting prepared for one of the busiest & most joyful times of the year. The record says £27.6 billion is estimated to be […]

Customer Experience (CX) plays a huge role in winning customers’ hearts and making them stick to your brand. Improving customer experience with a personalized approach enables customers to make them feel valued and understood. Research by Insider Intelligence states that 88% of shoppers feel the experience the brand provides is equally important as their products […]

Don’t keep standing at a crossroads while putting your best efforts into building a brand loyalty program. There shouldn’t be two thoughts about investing in customer loyalty to survive the dynamic economy. In modern times, retaining old customers is a more cost-saving strategy than spending too much on new customer acquisition. A loyal, happy customer […]

No business can be truly successful if its customers are not happy and satisfied with its offerings & services. To ensure that a business is delivering what the customers are looking for, understanding the customer’s voice is essential for long-term success. The voice of the customer (VoC) can be a game-changing opportunity for companies who […]

A loyalty program is becoming an essential part of every business to win customers’ hearts & retain them for a long time. Over the years, loyalty programs have evolved tremendously, and integrating sustainability and social responsibility is becoming important to consumers. Many brands have already started integrating these values into their loyalty programs, which incentivizes […]

The infamous crossroads where every business owner stands is whether to spend more on lead generation or build loyalty to retain old customers. It is always more tempting to spend more on attracting new customers through different marketing efforts. Reason? market pressure and competition. Just because your competitors have set a huge purse for marketing […]