Hassle is not a word for modern-day customers. They like convenience, experience, and stress-free shopping. When digital shopping platforms emerged, there was a prediction that the era of in-store shopping would end. But that didn’t happen. There was a brief phase during the pandemic when in-store commerce witnessed a steep decline. People refrained from visiting […]

At the start of the new year 2024, Visa came out with the release of a Web3 loyalty solution that has been designed exclusively to meet the future needs of customer engagement and loyalty. This comes with a wide range of immersive products that brands can offer their customers such as gamified giveaways, augmented reality […]

How often have you seen premium brands use sales or discounts to boost their sales and profits? We bet not too many times. What does that mean? Do they not need more sales, revenue, or profitability? They certainly do, but not at the cost of their brand image. Luxury brands do not explicitly announce sales, […]

Patient retention is one of the most pressing concerns in the healthcare domain. Studies have shown that around 36% of patients have changed their healthcare providers in the past two years. If you ponder over what could be the reason for such devastating attrition numbers, you will find many staggering factors behind patient attrition. To […]

Many years back, reward currency used to be in physical form such as dinner sets by gas stations, free toasters by banks for the new account sign-up, etc. This means the giveaways were in the form of compensation to the customer for long-term loyalty and repeat business. Today, things have changed tremendously and businesses with […]

We all know how important customer loyalty is in the world of competitive retail markets. Many companies struggle to build and maintain a strong customer base that can help their businesses grow. Having a customer base that keeps choosing your brand over and over again rather than switching to the competitors is the Holy Grail. […]

When we talk about the fashion industry, we all know how difficult it is to build and maintain customer fashion loyalty in the modern landscape. Be it changing customer needs or the current economic climate, customers have little motivation for brand faithfulness. To overcome this challenge, fashion retailers must go beyond these traditional loyalty programs […]

Customer satisfaction and happiness are two distinct objectives for a new-age business. Technology has revamped the way customers perceive the brand and interact with it. It isn’t only about how they like a product or service. It has become far more extensive than that. From marketplaces moving to digital platforms and customers finding emotional connections […]

Have you ever thought about why some customers don’t stick with your brand even after spending good amounts on customer retention programs? As a brand operating in a highly competitive market, you must pay attention to the whys and hows. You have a proper customer retention program in place; you’ve spent millions on loyalty programs; […]

Insurance companies often struggle to attract new customers & retain them as every insurer offers similar services or products. We know that insurance is a low-contact industry and insurers hardly interact with their customers, which makes it more challenging to boost customer loyalty. However, with the evolution of technology and the introduction of digital solutions, […]