Loyalty Blogs

Everyone likes to feel special on their birthday. As it turns out, there are very good reasons for you to treat your customers on their birthday. Greeting them on their special day with exclusive messages, surprise rewards, and points can have a major impact on their brand loyalty.

On the occasion of your customer’s birthday, gifting them something thoughtful, small yet prominent gestures help in increasing the customer’s lifetime value. Delivering them a simple personalized birthday mail along with a surprise gift can increase the transaction rate and ultimately reflect your valuable brand considerations. In this article, we will discuss how loyalty program software treats your customers on their birthdays with rewards and surprises.

Are Birthday Rewards Really Worth For Brand Loyalty?

Yes! Birthday rewards have an important place in the customer’s heart. All customers are value-seeking in nature. When customers enjoy small gestures then it makes them feel appreciated and important. Thus, they are more likely to increase interaction with your brand and become more loyal to your brand. The customer loyalty program for small businesses not only adds a great personal touch to the business and buyer relationship but also equally reflects on the brand’s dedication towards its customers.

Many brands and businesses are motivating their customers by delivering them birthday rewards, complimentary items, discounts, personalized gifts, exclusive promotions, and surprises to boost their loyalty and ensure more purchases. This also helps customers to save more while purchasing products and services from their favorite brands.

How To Treat Your Customers On Their Birthday

There are many ways to treat your customers on their special day. The customer loyalty program for small businesses helps you in treating your customers with special discounts, offering free products, and other rewards that can boost the loyalty of customers.

Deliver Them Special Discount

To celebrate your customers’ special day, you can provide them with special discounts and rewards. Special discounts are known to deliver quick results and can easily convert them to potential buyers. When they get to know that they are saving huge with your brand on their birthday then they become more attracted to your brand. This can enhance your sales as well as build loyalty among customers.

Free Sample Products

Valuing your customers is important to enhance the loyalty of your brand and businesses. If you want to encourage and treat them on their special day, then offer them free sample products and freebies. These are great options if you want to encourage your customers to try your products. Brands like- Starbucks offers customers to get a free drink or food item of their choice on their birthday.

Extra Rewards

Rewards are made to engage your customers and convert them into potential leads. But not all customers sign up to purchase your products and services. They wait for special rewards and discounts to shop from your brand or businesses. The loyalty program software is great to convert these customers into potential customers. It offers them extra rewards on their special day to participate in all the programs they join. Extra rewards stir things up as well as build loyalty among your customers.

Birthday Surprise For The Customers

Do you still try to figure out which reward is the best option to surprise your customers? Loyalty program software offers a range of rewards and surprises that your customers can enjoy on their birthday month. It helps you in curating what they are and making it more personalized by changing regularly and adding more freebies, discounts, and little things that are just special just for you.

Benefits of Birthday Rewards And Surprises To Boost Loyalty

Appreciate And Make Customers Feel Important

A Customer loyalty program for small businesses allows you to recognize your valuable customers and make them feel appreciated with rewards and gifts. Rewards and gifts play an important role in enhancing customer business and positively affect a customer’s perspective about your brand. Thus, loyalty programs build brand affinity as well as brand loyalty among customers.

Enhance Your Loyalty Program

Rewarding your customers and building a base is very important to increase the loyalty of your customers. Almost every brand and business has integrated its loyalty program, but the Novus Loyalty program sends personalized emails, gifts, special discounts, and rewards to excite and entice customers on their special day. These rewards are curated based on their preference and shopping history with your brand.

Boost Engagement & Retention

Rewards and gifts boost customers’ engagement as well as boost the retention of your existing customers. When you make your customers feel special with surprise rewards, points, and gift vouchers, then it delivers more value to your customers and makes them feel special. More than 80% of customers are more likely to convert when they receive these types of promotions from the brands.

Accelerate Sales and Revenue

The ultimate goal of building brand loyalty is to enhance the increase of sales and revenue. The customer loyalty program for small businesses helps in rewarding customers with the brands and businesses. It has proven to be efficient for retaining customers and increasing brand credibility to boost sales and revenue.

Bottom Line

Birthdays are a real treat for customers as well as your brands. It is time to create campaigns that give your shoppers warmth and surprise gifts on their special day. Make it easy to redeem for your customers. If it is not integrated properly then your customers will not engage, and the effort of implementation will not be worth it. Novus loyalty is a customer loyalty program for small businesses that helps brands to drive sales. Novus loyalty program software captures and uses customers’ data to seamlessly deliver personalized rewards and surprises to deliver a better experience to customers.