Loyalty Blogs

Customer loyalty has become more important than ever in today’s competitive world, so there is a need for reward programs for businesses that help retain customers and facilitate business growth and profitability. However, the biggest problem most companies face is finding the right synergy in investment towards the implementation of the programs while keeping the costs low. That is exactly where Novus Loyalty pitches in to offer value-driven pricing to maximize your ROI while offering you the finest customer engagement tools.  

Novus Loyalty is much more than retail loyalty software. Our vision is to make loyalty accessible and scalable for all sizes of businesses—from a young startup with a tight budget to an enterprise that wants to take customer retention on a larger scale.  

This blog will discuss the value-centric pricing of Novus Loyalty that brings great ROI for businesses.   

Why Value-Driven Pricing Matters?  

Let’s face it—traditional loyalty programs are expensive, and on top of that, it costs even more when you have just started. At Novus Loyalty, we believe every business, be it an established one or start up, deserves powerful loyalty tools without such a financial burden.  

Value-driven pricing means that the money spent ensures you are receiving exactly what you are paying for while gaining the tools necessary to serve your customers to the best of one’s abilities. Every feature is implemented with the purpose of driving measurable impact, so the investment is worth it from day one.  

Our pricing structure is based on affordability, flexibility, and scalability—the three pillars working in tandem to fuel the success of your business. Let’s break down our pricing and explain why it’s perfect for businesses at every growth stage.  

Tailored Plans for Every Business  

There is just not enough space for a one-size-fits-all pricing model. That’s why, at Novus Loyalty, we have plans perfectly tailored to meet the unique needs of businesses. You could be starting out or managing a complex customer base. We have got a custom software solution for every business. Let’s take a closer look.  

SaaS Plan for Startups and Growing Businesses  

Only at ₹9,999 per month, our SaaS plan is a great choice for startups and small businesses aiming for good customer engagement from the very beginning. Of course, you shouldn’t be buying for the price alone. Our SaaS plan is loaded with features that make an impact.  

You can run referral campaigns, point-based reward systems, and even have RFM (recency, frequency, monetary) data analysis right from day one. You will also receive our intuitive ROI dashboard to track the performance of your loyalty campaigns in real time, so you make smarter, faster-to-complete decisions that generate results in both customer satisfaction and revenue.  

Key Features of the SaaS Plan:  

• RFM Data Analysis to segment customers based on purchasing behavior.  

• Customized Branding that reflects your company’s identity.  

• Referral and Point Campaigns to encourage repeat business and attract new customers.  

• Onboarding Support and Historical Data Upload to help you get started quickly.  

This is a plan that provides everything a growing business needs to begin and implements a retail loyalty program to engage while keeping costs low. You can always grade it up once your needs grow, but this is a very solid foundation to start with.  

Enterprise Plan for Larger Companies  

Your business grows, and so does the need for customer engagement. This is where our Enterprise Plan with more robust features caters to the needs of companies with large transaction volumes and complex loyalty needs.  

The Enterprise Plan grants you immense access to WhatsApp Communication, meaning you can stay in contact with customers and reach them where it matters most. Add push notifications and gamification to make customer interaction seamless and rewarding.  

But that’s not all. This plan also offers:  

• Cashback Programs to incentivize purchases.  

• Program Sponsors that allow you to partner with other brands for mutually beneficial campaigns.  

• Extended APIs and third-party integrations to ensure that your loyalty program works in harmony with your existing business tools.  

Such capabilities let the Enterprise Plan give you a way to design an effective enterprise reward program perfectly tailored to your growing business, allowing your customer experience to scale and remain personalized in increasing complexity.  

Customization at Every Level  

You never have to pay for features that you don’t need. Our Custom Plan allows you to fine-tune anything and everything about your retail loyalty program according to your business’s unique needs.  

Whether you have a small or medium enterprise or are a well-established brand, our team collaborates with you to shape a loyalty solution that most ideally fits your objectives. Do you need special security protocols or unique customer rewards? We can do that. Need a specific integration with your CRM or eCommerce platform? No problem.  

Such flexibility ensures that every penny you spend can deliver maximum value to you, while providing the agility to adapt as your business and customer needs evolve.  

Scalability and Smart Spending  

We scale with you! As your customer base grows, our loyalty solutions adapt. We believe in starting small and growing to ensure that your loyalty program continues to remain cost-effective at every step.  

For instance, activity-based pricing applies to instant messaging and engagement in campaigns, in which you only pay for what you use. Start with smaller bundles and gradually upgrade to larger plans when your business grows, balancing the cost with the requirement to ensure continuous gearing to meet customer expectations.  

The more your customers interact, the lower it will be to maintain your loyalty program.  

AI-Powered Insights: Drive Smarter Engagement  

Our loyalty solutions are built around AI-based technologies that support data-driven decision-making to improve customer retention, driven by advanced products like predictive customer segmentation and real-time engagement monitoring to stay ahead.  

Leveraging AI insights, you can learn about customer behavior patterns, opportunities for personalization, and the ability to make real-time adjustments to loyalty campaigns. We offer these features in our plans at affordable rates to ensure even the smallest business can take advantage of the same advanced technologies a much larger enterprise possesses.  

Seamless Integration and Onboarding  

We totally understand how things work on an enterprise level, and a running business can’t stop its operations to accommodate loyalty management software. Novus Loyalty integrates with your existing systems without a hitch.  

We, at Novus Loyalty, ensure your loyalty program fits right in with your current tech stack-from our flexible APIs to headless architecture. You are good to go in no time with quick program setup and dedicated onboarding support.  

Go for Value, Not Pricing    

Novus Loyalty works hard to deliver solutions that generate real value—not just in features but in tangible, measurable business outcomes. Novus Loyalty’s value-driven pricing means no matter how large or complex your business or engagement strategy, you will always be getting the most out of your investments.  

If you are ready to accelerate growth, improve customer retention, and make a lasting impression for your business, it is time to get started with Novus Loyalty. We offer reward programs for your business that fit your needs today and can scale along with your company.